Readings in contemporary marketing,

Readings in contemporary marketing,

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Bibliographic Details
Main Author: Johnson, Eugene M. (comp.)
Other Authors: House, Ray S. (joint comp.), McDaniel, Carl D. (joint comp.)
Format: Book
Language:English
Published: Hinsdale, Ill., Dryden Press [1974]
Subjects:
Marketing.
Description
Physical Description:vi, 314 p. illus. 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0030081815

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