Readings in contemporary marketing,

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Bibliographic Details
Main Author: Johnson, Eugene M. (comp.)
Other Authors: House, Ray S. (joint comp.), McDaniel, Carl D. (joint comp.)
Format: Book
Language:English
Published: Hinsdale, Ill., Dryden Press [1974]
Subjects:
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100 1 |a Johnson, Eugene M.,  |e comp. 
245 1 0 |a Readings in contemporary marketing,  |c edited by Eugene M. Johnson, Ray S. House [and] Carl D. McDaniel, Jr. 
260 |a Hinsdale, Ill.,  |b Dryden Press  |c [1974] 
300 |a vi, 314 p.  |b illus.  |c 24 cm. 
504 |a Includes bibliographical references. 
650 0 |a Marketing. 
700 1 |a House, Ray S.,  |e joint comp. 
700 1 |a McDaniel, Carl D.  |e joint comp. 
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