APA (7th ed.) Citation

Staudt, T. A., & Taylor, D. A. (1970). A managerial introduction to marketing (2d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Staudt, Thomas A., and Donald Arthur Taylor. A Managerial Introduction to Marketing. 2d ed. Englewood Cliffs, N.J.: Prentice-Hall, 1970.

MLA (8th ed.) Citation

Staudt, Thomas A., and Donald Arthur Taylor. A Managerial Introduction to Marketing. 2d ed. Prentice-Hall, 1970.