Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Associated Business Programmes Ltd; Distributed by Cassell.
Citação do estilo Chicago (17ª ed.)Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. London: Associated Business Programmes Ltd; Distributed by Cassell, 1973.
Citação MLA (8ª ed.)Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Associated Business Programmes Ltd; Distributed by Cassell, 1973.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.