Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Associated Business Programmes Ltd; Distributed by Cassell.
Chicago Style (17. basım) AtıfRodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. London: Associated Business Programmes Ltd; Distributed by Cassell, 1973.
MLA (8th ed.) AtıfRodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Associated Business Programmes Ltd; Distributed by Cassell, 1973.
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