The environment of marketing management; selections from the literature
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York,
Wiley
[1974]
|
| Edition: | 3d ed. |
| Series: | The Wiley marketing series
|
| Subjects: |
| Item Description: | Previous editions published in 1964 and 1969 under title: The environment of marketing behavior. |
|---|---|
| Physical Description: | xiii, 531 p. illus. 26 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 047140716X |