The environment of marketing management; selections from the literature
Saved in:
| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York,
Wiley
[1974]
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| Udgivelse: | 3d ed. |
| Serier: | The Wiley marketing series
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| Fag: |
| Emne beskrivelse: | Previous editions published in 1964 and 1969 under title: The environment of marketing behavior. |
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| Fysisk beskrivelse: | xiii, 531 p. illus. 26 cm. |
| Bibliografi: | Includes bibliographical references. |
| ISBN: | 047140716X |