APA (7th ed.) Citation

Jones, R. W. (1974). The business of advertising. Longman.

Chicago Style (17th ed.) Citation

Jones, Robert William. The Business of Advertising. London: Longman, 1974.

MLA (8th ed.) Citation

Jones, Robert William. The Business of Advertising. Longman, 1974.

Warning: These citations may not always be 100% accurate.