APA (7th ed.) Citation

McIver, C. (1972). Marketing for managers: The practical man's guide to a complex subject. Longman.

Chicago Style (17th ed.) Citation

McIver, Colin. Marketing for Managers: The Practical Man's Guide to a Complex Subject. [London]: Longman, 1972.

MLA (8th ed.) Citation

McIver, Colin. Marketing for Managers: The Practical Man's Guide to a Complex Subject. Longman, 1972.