APA (7th ed.) Citation

Myers, J. H., & Mead, R. R. (1969). The management of marketing research. International Textbook Co.

Chicago Style (17th ed.) Citation

Myers, James H., and Richard R. Mead. The Management of Marketing Research. Scranton, Pa.: International Textbook Co, 1969.

MLA (8th ed.) Citation

Myers, James H., and Richard R. Mead. The Management of Marketing Research. International Textbook Co, 1969.