The management of marketing research
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Scranton, Pa.,
International Textbook Co.
[1969]
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| Series: | Marketing research series
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| Subjects: |
| Physical Description: | xi, 153 p. illus. 21 cm. |
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| Bibliography: | Bibliography: p. 145-149. |
| ISBN: | 0700222235 |