The management of marketing research

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Bibliographic Details
Main Author: Myers, James H.
Other Authors: Mead, Richard R. (Richard Ramsay), 1904-
Format: Book
Language:English
Published: Scranton, Pa., International Textbook Co. [1969]
Series:Marketing research series
Subjects:
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245 1 4 |a The management of marketing research  |c [by] James H. Myers [and] Richard R. Mead. 
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300 |a xi, 153 p.  |b illus.  |c 21 cm. 
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