Insights for marketing management

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Bibliographic Details
Main Author: Gelb, Gabriel M., 1929- (comp.)
Other Authors: Gelb, Betsy D., 1935- (joint comp.)
Format: Book
Language:English
Published: Pacific Palisades, Calif., Goodyear Pub. Co. [1974]
Subjects:
Description
Physical Description:vii, 288 p. illus. 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0876204760