The history of marketing thought /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
[Columbus, Ohio] :
Grid [inc.],
c1976.
|
| Vydání: | 2d ed. |
| Edice: | Grid series in marketing
|
| Témata: |
| Popis jednotky: | First published in 1962 under title: The development of marketing thought. Includes indexes. |
|---|---|
| Fyzický popis: | 327 p. ; 24 cm. |
| Bibliografie: | Bibliography: p. [261]-315. |
| ISBN: | 0882440853 : |