Marketing: concepts, issues, and viewpoints; selected readings
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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[Morristown, N.J.]
D. H. Mark Publications of General Learning Press
[1972]
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| Series: | D. H. Mark series in marketing
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| Subjects: |
| Physical Description: | 393 p. 23 cm. |
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| Bibliography: | Includes bibliographical references. |