Marketing: concepts, issues, and viewpoints; selected readings

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Bibliographic Details
Main Author: Kurtz, David L., 1941- (comp.)
Format: Book
Language:English
Published: [Morristown, N.J.] D. H. Mark Publications of General Learning Press [1972]
Series:D. H. Mark series in marketing
Subjects:
Description
Physical Description:393 p. 23 cm.
Bibliography:Includes bibliographical references.