APA (7th ed.) Citation

Govoni, N. A. P. (1972). Contemporary marketing research: Perspectives and applications. General Learning Press.

Chicago Style (17th ed.) Citation

Govoni, Norman A. P. Contemporary Marketing Research: Perspectives and Applications. [Morristown, N.J.]: General Learning Press, 1972.

MLA (8th ed.) Citation

Govoni, Norman A. P. Contemporary Marketing Research: Perspectives and Applications. General Learning Press, 1972.

Warning: These citations may not always be 100% accurate.