Managerial marketing: policies, strategies, and decisions.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.,
R. D. Irwin,
1973.
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| Subjects: |
| Item Description: | "Evolved from previous editions of Managerial marketing: perspectives and viewpoints." |
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| Physical Description: | xiv, 490 p. illus. 24 cm. |
| Bibliography: | Bibliography: p. 46-49. |
| ISBN: | 0256002703 |