An introduction to consumer behavior
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
Wiley
[1973]
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| Series: | The Wiley marketing series
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| Subjects: |
| Physical Description: | xvi, 328 p. illus. 23 cm. |
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| Bibliography: | Bibliography: p. 280-319. |
| ISBN: | 0471587001 |