Quantitative analysis for marketing management

Quantitative analysis for marketing management

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Bibliographic Details
Main Author: King, William R. (William Richard), 1938-
Format: Book
Language:English
Published: New York, McGraw-Hill [1967]
Subjects:
Marketing > Mathematical models.
Marketing > Management > Mathematical models.
Decision-making > Mathematical models.
Description
Physical Description:xviii, 574 p. illus. 23 cm.
Bibliography:Includes bibliographies.

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