APA (7th ed.) Citation

Cox, K. K. (1968). Analytical viewpoints in marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cox, Keith K. Analytical Viewpoints in Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1968.

MLA (8th ed.) Citation

Cox, Keith K. Analytical Viewpoints in Marketing Management. Prentice-Hall, 1968.

Warning: These citations may not always be 100% accurate.