Analytical viewpoints in marketing management,
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall
[1968]
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| Subjects: |
| Physical Description: | vi, 329 p. illus. 23 cm. |
|---|---|
| Bibliography: | Bibliographical footnotes. |