Marketing management and the behavioral environment.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall
[1970]
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| Series: | Prentice-Hall foundations of marketing series
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| Subjects: |
| Physical Description: | xii, 132 p. 23 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 135574471 |