Product management; selected readings (1960-69)

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Bibliographic Details
Main Author: Phelps, Dudley Maynard, 1897- (comp.)
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Homewood, Ill., R. D. Irwin, 1970.
Series:AMA reprint series
Subjects:
Description
Physical Description:ix, 183 p. illus. 23 cm.
Bibliography:Includes bibliographical references.