Quantitative techniques for marketing decisions

Quantitative techniques for marketing decisions

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Bibliographic Details
Main Author: Jolson, Marvin A.
Other Authors: Hise, Richard T. (joint author.)
Format: Book
Language:English
Published: New York, Macmillan [1973]
Subjects:
Marketing > Decision making.
Marketing > Mathematical models.
Marketing > Simulation methods.
Description
Physical Description:xi, 238 p. illus. 24 cm.
Bibliography:Includes bibliographies.

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