Cita APA

Rathmell, J. M. (1969). Managing the marketing function: Concepts, analysis, and application. Wiley.

Citación estilo Chicago

Rathmell, John M. Managing the Marketing Function: Concepts, Analysis, and Application. New York: Wiley, 1969.

Cita MLA

Rathmell, John M. Managing the Marketing Function: Concepts, Analysis, and Application. Wiley, 1969.

Warning: These citations may not always be 100% accurate.