APA (7th ed.) Citation

Uhl, K. P., & Schoner, B. (1968). Marketing research: Information systems and decision making. Wiley.

Chicago Style (17th ed.) Citation

Uhl, Kenneth P., and Bertram Schoner. Marketing Research: Information Systems and Decision Making. New York: Wiley, 1968.

MLA (8th ed.) Citation

Uhl, Kenneth P., and Bertram Schoner. Marketing Research: Information Systems and Decision Making. Wiley, 1968.