Talarzyk, W. W., & Boone, L. E. (1977). Cases for analysis in marketing. Dryden Press.
Cita Chicago (17th ed.)Talarzyk, W. Wayne, i Louis E. Boone. Cases for Analysis in Marketing. Hinsdale, Ill.: Dryden Press, 1977.
Cita MLA (8th ed.)Talarzyk, W. Wayne, i Louis E. Boone. Cases for Analysis in Marketing. Dryden Press, 1977.
Atenció: Aquestes cites poden no estar 100% correctes.