Cases for analysis in marketing /

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Bibliographic Details
Main Author: Talarzyk, W. Wayne, 1940-
Other Authors: Boone, Louis E., 1941-
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, c1977.
Series:Dryden Press publications in marketing
Subjects:
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050 0 0 |a HF5415  |b .T325 
100 1 |a Talarzyk, W. Wayne,  |d 1940- 
245 1 0 |a Cases for analysis in marketing /  |c W. Wayne Talarzyk. 
260 |a Hinsdale, Ill. :  |b Dryden Press,  |c c1977. 
300 |a xiii, 300 p. :  |b ill. ;  |c 24 cm. 
490 0 |a Dryden Press publications in marketing 
500 |a "Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz." 
650 0 |a Marketing  |x Case studies. 
700 1 |a Boone, Louis E.,  |d 1941- .  |t Contemporary marketing. 
700 1 |a Boone, Louis E.,  |d 1941- .  |t Foundations of marketing. 
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