Modern marketing : principles and practice /

Modern marketing : principles and practice /

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Bibliographic Details
Main Author: Fox, Edward J.
Other Authors: Wheatley, Edward W., 1936- (joint author.)
Format: Book
Language:English
Published: Glenview, Ill. : Scott, Foresman, c1978.
Subjects:
Marketing.
Description
Physical Description:xvi, 503 p. : ill. ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0673150453 :

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