Multivariate methods for market and survey research /

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书目详细资料
企业作者: American Marketing Association
其他作者: Sheth, Jagdish N.
格式: 图书
语言:English
出版: Chicago : American Marketing Association, c1977.
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实物特征
Item Description:"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association."
Includes index.
实物描述:ix, 388 p. ; 24 cm.
参考书目:Bibliography: p. 339-378.
ISBN:0877570817 :