Managing the marketing research function /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
c1977.
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| Series: | Monographs series - American Marketing Association ;
#5 |
| Subjects: |
| Physical Description: | 172 p. ; 23 cm. |
|---|---|
| Bibliography: | Bibliography: p. 170-172. |
| ISBN: | 0877570825 |