Marketing Science Institute (Cambridge, Mass.), American Marketing Association, Keegan, W. J., & Mayer, C. S. (1977). Multinational product management. American Marketing Association.
Citace podle Chicago (17th ed.)Marketing Science Institute (Cambridge, Mass.), American Marketing Association, Warren J. Keegan, a Charles S. Mayer. Multinational Product Management. Chicago: American Marketing Association, 1977.
Citace podle MLA (8th ed.)Marketing Science Institute (Cambridge, Mass.), et al. Multinational Product Management. American Marketing Association, 1977.
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