Multinational product management /
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| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
c1977.
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| Subjects: |
| Item Description: | Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association. |
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| Physical Description: | vi, 184 p. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0877570922 |