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| LEADER |
01321nam a2200313 i 4500 |
| 001 |
c000330541 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
770401s1977 ilu b 10000 eng |
| 019 |
1 |
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|a 858905
|5 LACONCORD2021
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| 020 |
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|a 0877570922
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| 035 |
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|a (OCoLC)2896107
|5 LACONCORD2021
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| 040 |
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|d WaU
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| 050 |
0 |
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|a HF5415.15
|b .M84
|
| 245 |
0 |
0 |
|a Multinational product management /
|c edited by Warren J. Keegan and Charles S. Mayer.
|
| 260 |
|
|
|a Chicago :
|b American Marketing Association,
|c c1977.
|
| 300 |
|
|
|a vi, 184 p. ;
|c 23 cm.
|
| 500 |
|
|
|a Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Product management
|x Congresses.
|
| 650 |
|
0 |
|a Export marketing
|x Congresses.
|
| 700 |
1 |
|
|a Keegan, Warren J.
|q (Warren Joseph),
|d 1936-
|
| 700 |
1 |
|
|a Mayer, Charles S.
|
| 710 |
2 |
|
|a Marketing Science Institute (Cambridge, Mass.)
|
| 710 |
2 |
|
|a American Marketing Association.
|
| 852 |
8 |
|
|b CARM
|h A1:AN28F0
|i B08898
|p 0419242
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| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e B08898
|f A1:AN28F0
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|i book
|m 0419242
|