Minorities and marketing : Research challenges /

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Bibliographic Details
Other Authors: Andreasen, Alan R., 1934-, Sturdivant, Frederick D.
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1977.
Subjects:
Description
Item Description:"Prepared for a conference held at Ohio State University from May 27 to 29, 1976."
Physical Description:142 p. ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0877570957