Organizational buying behavior /

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Bibliographic Details
Corporate Authors: American Marketing Association, University of Pittsburgh. Graduate School of Business
Other Authors: Bonoma, Thomas V., Zaltman, Gerald
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1978.
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Description
Item Description:Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976.
Physical Description:159 p. ; 23 cm.
Bibliography:Bibliography: p. 145-159.
ISBN:0877571066