Organizational buying behavior /

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Podrobná bibliografie
Korporace: American Marketing Association, University of Pittsburgh. Graduate School of Business
Další autoři: Bonoma, Thomas V., Zaltman, Gerald
Médium: Kniha
Jazyk:English
Vydáno: Chicago : American Marketing Association, c1978.
Témata:
Popis
Popis jednotky:Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976.
Fyzický popis:159 p. ; 23 cm.
Bibliografie:Bibliography: p. 145-159.
ISBN:0877571066