APA (7th ed.) Citation

Luck, D. J. (1961). Marketing research (2d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 2d ed. Englewood Cliffs, N.J.: Prentice-Hall, 1961.

MLA (8th ed.) Citation

Luck, David Johnston. Marketing Research. 2d ed. Prentice-Hall, 1961.