APA (7th ed.) Citation

Weinrauch, J. D., & Piland, W. E. (1979). Applied marketing principles. Prentice-Hall.

Chicago Style (17th ed.) Citation

Weinrauch, J. Donald, and William E. Piland. Applied Marketing Principles. Englewood Cliffs, N.J.: Prentice-Hall, 1979.

MLA (8th ed.) Citation

Weinrauch, J. Donald, and William E. Piland. Applied Marketing Principles. Prentice-Hall, 1979.