New-product decisions; an analytical approach
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
McGraw-Hill
[1966]
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| Series: | Perspectives in marketing series
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| Subjects: |
| Physical Description: | x, 214 p. illus., forms. 21 cm. |
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| Bibliography: | Bibliographical footnotes. |