APA (7th ed.) Citation

Raymond, R. S. (1967). Basic marketing: Programmed text and cases. World Pub. Co.

Chicago Style (17th ed.) Citation

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. Cleveland: World Pub. Co, 1967.

MLA (8th ed.) Citation

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. World Pub. Co, 1967.