APA (7th ed.) Citation

Cox, K. K. (1967). Readings in market research. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Cox, Keith K. Readings in Market Research. New York: Appleton-Century-Crofts, 1967.

MLA (8th ed.) Citation

Cox, Keith K. Readings in Market Research. Appleton-Century-Crofts, 1967.