The Marketing channel : a conceptual viewpoint /

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Bibliographic Details
Other Authors: Mallen, Bruce E., 1937-
Format: Book
Language:English
Published: New York : Wiley, [1967].
Series:The Wiley marketing series
Subjects:
Description
Physical Description:xiii, 308 p. : ill. ; 26 cm.
Bibliography:Bibliography: p. 307-308. Bibliographical footnotes.