APA aipamena

Otteson, S. F. (1964). Marketing: The firm's viewpoint. Macmillan.

Chicago Style aipamena

Otteson, Schuyler Franklin. Marketing: The Firm's Viewpoint. New York: Macmillan, 1964.

MLA aipamena

Otteson, Schuyler Franklin. Marketing: The Firm's Viewpoint. Macmillan, 1964.