Marketing: the firm's viewpoint
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York,
Macmillan
[1964]
|
| Series: | The Macmillan marketing series
|
| Subjects: |
| Physical Description: | xiii, 718 p. illus. 25 cm. |
|---|---|
| Bibliography: | Bibliographical footnotes. |