Harris, R., & Seldon, A. (1962). Advertising in action ([1st ed.].). Published for the Institute of Economic Affairs by Hutchinson.
Cita Chicago (17th ed.)Harris, Ralph, i Arthur Seldon. Advertising in Action. [1st ed.]. London: Published for the Institute of Economic Affairs by Hutchinson, 1962.
Cita MLA (8th ed.)Harris, Ralph, i Arthur Seldon. Advertising in Action. [1st ed.]. Published for the Institute of Economic Affairs by Hutchinson, 1962.
Atenció: Aquestes cites poden no estar 100% correctes.