APA (7th ed.) Citation

Seehafer, E. F., & Laemmar, J. W. (1959). Successful television and radio advertising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Seehafer, Eugene Fred, and Jack William Laemmar. Successful Television and Radio Advertising. New York: McGraw-Hill, 1959.

MLA (8th ed.) Citation

Seehafer, Eugene Fred, and Jack William Laemmar. Successful Television and Radio Advertising. McGraw-Hill, 1959.