APA (7th ed.) Citation

Howard, J. A. (1963). Marketing: Executive and buyer behavior. Columbia University Press.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing: Executive and Buyer Behavior. New York: Columbia University Press, 1963.

MLA (8th ed.) Citation

Howard, John A. Marketing: Executive and Buyer Behavior. Columbia University Press, 1963.

Warning: These citations may not always be 100% accurate.