Marketing : executive and buyer behavior /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Columbia University Press,
c1963.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xi, 218 p. ; 22 cm. |
| Bibliography: | Bibliography: p. 196-213. |