Marketing : executive and buyer behavior /

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Bibliographic Details
Main Author: Howard, John A.
Format: Book
Language:English
Published: New York : Columbia University Press, c1963.
Subjects:
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245 1 0 |a Marketing :  |b executive and buyer behavior /  |c John A. Howard. 
260 |a New York :  |b Columbia University Press,  |c c1963. 
300 |a xi, 218 p. ;  |c 22 cm. 
500 |a Includes index. 
504 |a Bibliography: p. 196-213. 
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650 0 |a Decision-making. 
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