Odd-even retail price endings : their effects on value determination, product perception, and buying propensities /

Saved in:
Bibliographic Details
Main Author: Georgoff, David Matthew
Format: Book
Language:English
Published: East Lansing : Bureau of Business and Economic Research, Graduate of School of Business Administration, Michigan State University, 1971.
Series:MSU business studies
Subjects:
Description
Physical Description:xvii, 174 p. : ill. ; 23 cm.