Odd-even retail price endings : their effects on value determination, product perception, and buying propensities /

Odd-even retail price endings : their effects on value determination, product perception, and buying propensities /

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Bibliographic Details
Main Author: Georgoff, David Matthew
Format: Book
Language:English
Published: East Lansing : Bureau of Business and Economic Research, Graduate of School of Business Administration, Michigan State University, 1971.
Series:MSU business studies
Subjects:
Consumers > United States.
Prices > United States.
Retail trade > United States.
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100 1 |a Georgoff, David Matthew. 
245 1 0 |a Odd-even retail price endings :  |b their effects on value determination, product perception, and buying propensities /  |c [by] David M. Georgoff. 
260 |a East Lansing :  |b Bureau of Business and Economic Research, Graduate of School of Business Administration, Michigan State University,  |c 1971. 
300 |a xvii, 174 p. :  |b ill. ;  |c 23 cm. 
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